Are you tired of your Squarespace website not getting the traffic it deserves?

Because what you offer, be it products or services or a membership or something else…

What you offer deserves to be seen.

So if you’ve been getting a tension headache from worrying about your website traffic, you’re in the right place.

I’ve got all the tips and tricks you need to take your website from buried on page 10 of Google to the top of the search results.

Grab your coffee or tea (peppermint please if you’re making one) - and get ready to boost your Squarespace SEO like a pro!

1. Site Set Up

So, the first step of boosting your Squarespace SEO!

Before we dive into the nitty-gritty of optimizing your website, let's talk about the foundation: site set up.

Your site set-up is like the base of a pyramid. Without a strong foundation, the rest of your efforts will crumble. So, let's make sure your base is solid.

2. Brand & Consistency

Next I’d recommend looking at another crucial aspect of your website that can make or break your online presence: branding and consistency.

First things first, let's define what branding is. It's not just about your logo or colour palette, it's the overall image and personality that your business portrays to the world. And consistency is key! You want to ensure that your branding is consistent across all channels, from your website to your social media profiles.

So, how can you ensure branding consistency on your Squarespace website? Start by using the same fonts, colors, and imagery throughout your site. And make sure your logo is prominently displayed on every page.

But branding and consistency isn't just about the visuals - it's also about the tone of your content. Make sure your writing style is consistent and reflects your brand's personality. This will help establish trust with your audience and improve engagement on your site.

3. User Experience and Customer Journey

BREAKING NEWS: It's not just about having great content and using the right keywords.

You need to ensure that your website is user-friendly and provides a seamless experience to your visitors.

Let's begin by understanding the user journey. A customer journey is the path that a user takes on your website from the moment they land on your homepage to the point where they leave. Your goal should be to make this journey as smooth and enjoyable as possible. This means that your website should be easy to navigate, and the content should be organised in a way that makes sense to visitors who might be new to you.

Next, let's talk about user experience. User Experience refers to how a user interacts with your website. A good user experience leads to better engagement, increased time spent on your website, and ultimately, higher conversion rates.

HELLO, the dream right there.

4. Page Design

When it comes to boosting your Squarespace SEO, there's one factor that often gets overlooked – page design.

I know, I know. It's easy to get caught up in keyword research and metadata, but the way your pages are laid out can have a biiiiig impact on your search engine rankings.

As with point 3, your page design should be user-friendly. That means making sure your content is easy to read with a clear hierarchy.

But user-friendliness isn't the only factor to consider. It also needs to speak correctly to search engines behind the scenes too.

5. Copywriting & Blogging

Copywriting and blogging go hand in hand when it comes to boosting your Google Search Ranking.

They’re two peas in a pod.

Not only do well-written blog posts provide valuable information to your readers, but they also help your website rank higher in search engine results pages as your providing more content for people to sink their teeth into.

When it comes to copywriting for your blog, it's important to keep your target audience in mind. Use language that resonates with them and don't be afraid to inject some personality and humour into your writing - it will make your blog more enjoyable to read and keep readers coming back for more without you having to beg.

Go on, crack open your blog editor and get typing my friend.

6. Traditional Search Engine Optimisation

Finally, we have exactly what we think of when we consider SEO.

What I’m referring here is the behind the scenes, nitty gritty that speaks directly to search engines exclusively.

Search engine optimisation, or SEO, is a crucial element for any website owner who wants to improve their online visibility.

From metadata to alt tags, with so many different factors to consider, it can be overwhelming to know where to start. Fear not, my fellow Squarespace users, because I’ve created a 21 Step DIY Audit which can get you started on your website optimisation mission.

One of the biggest mistakes I see people make with search engine optimisation is keyword stuffing. That means taking as many related keywords as possible and cramming them into a website. That might have worked back in the day but not any more my friend.

So there you have it, folks. By focusing on these key areas, you can boost your Squarespace SEO and improve your chances of ranking higher on search engine results pages. Happy optimising!

Are you shocked to realise just how much goes into the whole process? It’s a lot, right?!

If you’re looking for a guiding hand on knowing where to start, grab my FREE download 👉 DIY Squarespace SEO Audit