Testimonials for Your Business Website
So you’ve got a whole load of testimonials from past customers and clients? Go you - you’re rocking business! But it does leave you thinking, how do I make the best use of these fab reviews on my website to convert more clients and customers?
Picture this. Your old laptop has finally bitten the dust and you need a replacement for a project next week, like ASAP. You borrow a friend’s computer to search online and find two options. One of the websites contain details delivery, the tech specs and images of the product. The second contains all of this goodness PLUS a series of quotes from happy customers explaining how quick the product arrived and how it has gone above and beyond what they expected of it. It’s a no-brainer, right? You pop in your card details and it’s with you in a couple of days.
Testimonials really are the next best thing from a personal recommendation between friends. They’re amazing at building credibility, which is exactly what we want by the truckload on our business websites.
So, you want to make sure that these rave reviews are used to the best effect? Read on, my friend.
Testimonial Page
Many companies have a page dedicated to testimonials. And that’s great. The problem arises when that’s the extent of it. You see, for people who are looking for a final confirmation to trust your site, this works perfectly.
But for others, those who could be pulled either way, they may need an extra push in making their decision. So we actually want to put our hard-earned testimonials in front of them on different pages that they interact with.
Below is a list of all the extra places I suggest you make sure to add in your testimonials for max. benefit.
Landing and Home Pages
It’s a great idea to drop a couple of testimonials as you scroll down your landing page and. This is the page your audience will see first so we want to let them know exactly how much other’s trust us with our products or services. It tells them that it’s definitely worth hanging around on your site.
For a list of what to include on your home page, I think you’ll find this blog useful.
Sales Page
On this page your audience is definitely interested - or they would never have clicked onto the page! So, add in your rave reviews to confirm the sale and make them more confident in their purchase.
About Page
You about page should be so much more than talking about yourself and your four legged friend. It’s also a space dedicated to your customers: past, present and future. Show off your testimonials throughout your about page to further solidify your credentials.
so, What form should they be in?
When it comes to testimonials, they can appear in all sorts of formats. And a lot of this depends on how you can best collect reviews from your past clients and customers.
For example, if you’re a dog walker and often meet them face-to-face, perhaps a quick video testimonial is the quickest and most effective way of collecting and sharing reviews. On the other hand, if the majority of your audience shares their opinions of your skincare products over on social media, they could be shared as simple quotes. Or maybe even a screenshot of the social media review. Find what works for you, your business and, crucially, your audience.
and How many testimonials should I use?
I’m afraid to say there really is no magic number. Making sure the page is not dominated by reviews and quotes is key to a success. If your list of quotes is bubbling over, you could try alternative ways to showcase testimonials using lightboxes and rotating testimonials. Comment below if you would like to see tutorials for these techniques!
So there you have it. Hop on over to the backend of your website and place in your fab reviews. Don’t forget to send me a link to your site so I can take a peek!
