☑️ Update/create Website

It’s been on the to-do list for a while, right?

It can feel totally overwhelming. To the point where it sits there, unchecked but hanging over your head for weeks, months…maybe even years on end?

I get it, seriously I do.

If you’re on the fence about updating or creating your website - or if you know it’s something you’ve been meaning to get to for too long now, this post is for you. I’m going to run you through my 5 favourite benefits of launching or updating your business's website.

Because let me tell you, it ends up meaning so much more than a tick on your to-do list! And that’s pretty sweet alone!

✅ Update/create Website

1. Attract Your Ideal clients/customers

You know, those clients or customers that you dreamt of having when you first thought up your business idea? With a redesigned website, you’re going to easily draw them in, nurture your relationship with them and convert them into paying clients/customers.

How?

Well, with three simple steps incorporated into your website redesign.

a. An aligned SEO (Search Engine Optimisation) strategy to draw in new site visitors - and the right ones at that.

b. Allllll the social proof to tell them just how flipping amazing you are at doing what you do. 

c. Clear call to actions combined with answering all the questions or hesitations they might have to guide them through to conversion.

Redesigning your site means you can carefully design your site to resonate with those dreams clients. You’ll make it a digital space that they just love to hang out on. They’ll truly believe you’re speaking directly to them and will understand how credible you actually are. It’s going to do all of the hard work selling for you. Perfect!

You might like: How to Get Traffic to Your Website

2. Improve User Experience

By redesigning with your customer in mind and not making it the ‘insert name here’ show, you can transform your website statistics.

We’re talking a modern and fresh website that feels like a real piece of your personality.

But we’re also talking about deeply understanding your audience, their likes, dislikes and how they want to move around a website. When you get on there level, they’re going to bloody love ya!

As a website designer, this is something I encourage you to really explore - whether that’s in a 1:1 project or guiding you through with a Premium Website Template.

Potential customers who might currently be taking a look at your site and thinking ‘nah not for me’, will be hanging around for much longer, consuming your content and becoming an active member of your community. Sweet, huh?

You might like: Website Design Mistakes You're Probably Making

3. Elevate your Brand

You’ve spent a lot of time or money on your logo. And it looks beautiful, right?

But a brand is SO much more than a logo…

On your website, it’s the colours that you use, your tone of voice in your copy, your chosen typefaces and any graphic elements throughout the design.

A website redesign unlocks the opportunity to step back and take a look at your brand as a whole. From here you can ensure you’re putting cohesive foundations in place which take your audience from the moment you are introduced right through to parting ways after working together.

You might like: Small Business Brand Glossary

4. Stand out from the crowd

I was recently searching for a specific type of service online. I scrolled down and opened three links in new tabs for me to take a look through. (I don’t know about you but it’s always in the power of three with these things!)

The first looked okay. You know, nothing special but they did the job and had a contact number on. Functionality was definitely winning over design here and I wasn’t feeling a connection. I moved on to the next…

The second looked decent, to begin with. It certainly looked the part. But all the bells and whistles in the world couldn’t cover up broken links, no client images and a serious lack of call to actions. If they couldn’t get this right, what would their work be like?

The third link was another story. It was fun and engaging, interesting and practical. It was full of trust signals telling me yes these guys knew what they were doing - and could do it bloody well. I felt like they were speaking directly to me. Like I had stumbled across a corner of the internet which felt lovely and was answering my questions before I even thought of them. Was this website made with me in mind? I sent a message and booked them in the next day.

When potential clients search for your offering on Google, they’re likely to open a couple of tabs to compare a few businesses together. You want to be business #3, one that is showing you off in the best light and crushing your competition. By having a website that stands out from the crowd, you’re going to level up your business in ways you can’t imagine yet.

You might like: Tips for a Professional Brand/Website.

5. Feel confident in your offering

Ever had a pang of doubt as you send your link across to a potential client or customer?

Of course you have, you’re human!

But what if I told you that updating your website could eliminate a lot of this panic?

One of the first things my clients and customers tell me when we’re working on their website redesign is the excitement to actually shout about their website from the rooftops. It really does amazing things for your confidence and chances are you’ll find yourself promoting your business a whole lot more.

Ah, the mindset shift you’re going to have! It’s like actual magic!

You can sit back and relax knowing your website is set up in the best way to attract, nurture and convert your dreamy clients and customers. That means sales and enquiries landing in your inbox whilst you’re asleep, on holiday, consuming a large veggie supreme pizza.

Sit back and relax knowing your offering is shining like the wonderful gem that it is!

You might like: Why I Prefer Squarespace to Wix.

Feeling like a website redesign could be the best next step for your small business? Take a peek at my services to discover the perfect match for you and your goals. 💫